How to maintain return customer in vertical packing machine industry?

• source: Hannah Lv;
• Time: 2021-01-08
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1. Identify customer needs, segment customers, and actively meet customer needs.

 

Firstly, more preferential measures, such as quantity discounts, gifts, longer-term credit sales, etc. And often communicate with customers to maintain a good and harmonious relationship.

 

Second, to provide systematic solutions, not only at the level of selling products to customers, we must actively tailor a set of suitable systematic solutions for them, care and support customer development in a wider range, enhance customer purchasing power, and expand its purchase scale, or discuss new consumption channels and consumption methods with customers to create and promote new demands.

 

2. Create obstacles for customers to leave.

 

An effective way to retain and maintain customers is to create barriers for customers to leave, so that customers cannot easily go to buy competitors' products. Therefore, from the perspective of the enterprise itself, it is necessary to continuously innovate, improve technical means and management methods, and increase the transfer cost and threshold of customers.From the psychological factor, the enterprise must strive to maintain an intimate relationship with its customers and make customers emotionally loyal to the company. Dependence and habitual psychology on corporate image, values and products can establish long-term relationships with the company.

 

3. Train loyal employees and continuously train service personnel.

 

Only loyal employees can bring loyal customers. A sales expert deeply pointed out that a failed salesman often considers problems from the perspective of finding new customers to replace old customers, while a successful salesman is from maintaining existing customers and expanding new customers to increase sales. Consider the problem from the perspective of better and better sales performance. Sales to new customers are just icing on the cake. Without a solid foundation for old customers, sales to new customers can only compensate for lost old customers, and the total sales volume will not increase.